At Murf Electric Bikes, our mission is to make it easier, more fun, and more sustainable for outdoor enthusiasts—especially surfers and beach lovers—to explore the coast, the waves, and the open road. Founded in 2016 by Josh and Kiara Jones in the heart of San Clemente, California, Murf was created with a simple vision: to provide a reliable, low-impact way to get to the surf, whether it’s a local break or a hidden spot only accessible by bike. Most importantly though, backed by the best customer service experience in the industry. We understand the surf lifestyle—where every day is a beautiful journey, and the ride to the waves is just as important as the session itself.

From our first Fat Murf to our current line of adventure-ready bikes, we’ve stayed true to our roots in Southern California surf culture. Our bikes are built to help you cruise the beach, catch the perfect wave, or explore the coast and town with friends and family. With rugged design, powerful motors, and long-lasting batteries, Murf bikes offer the freedom to go further, faster, and more effortlessly—while reducing your carbon footprint and preserving the natural beauty of the outdoors.

Every Murf e-bike is quality checked with care in our San Clemente storefront, where we combine top-tier craftsmanship with a passion for getting out there. Whether you’re a surfer looking for the most efficient way to get to your favorite break or a family wanting to enjoy the ocean breeze together, we offer bikes that deliver unbeatable performance, comfort, and durability. Our commitment to innovation and quality is matched only by our dedication to exceptional customer service. We take great pride in building lasting relationships with our customers, offering personalized attention to ensure that every ride is smooth, enjoyable, and hassle-free.

At Murf, we’re more than just a bike company—we’re part of a larger movement toward sustainable, coastal living. We believe in everlasting experiences and in supporting a lifestyle that connects people with nature, the ocean, and each other. Every ride on a Murf e-bike is a chance to experience the beach culture in a new way—free, easy, and environmentally conscious. You can always count on us to be there for you, every step of the way, to ensure your bike experience is the best it can be.

We’re here to help you live the coastal life to its fullest, while doing our part to protect the planet for generations of surfers and beach lovers to come.